Elevating your brand with team wear is a great way to create a sense of unity and pride among your team members, as well as to promote your brand to a wider audience. At Limelight, we believe that high-quality team wear can make all the difference to your team’s morale and success. Here are some tips for using team wear to enhance your brand:
1. Choose high-quality team wear
Invest in high-quality team wear that reflects your brand’s values and aesthetic. Investing in high-quality pieces ensures your students feel confident and supported training and performing. Our clients usually begin their team wear look with team warm-up which includes a team jacket and a coordinating bottom. From there, you can add other items to your competition look including custom slides, custom backpack or duffle bags, and custom accessories! Limelight Teamwear carries all the high-quality pieces you need to have your team looking and feeling their absolute best.
2. Add your brand’s logo
Make sure your team wear features your brand’s logo prominently. This will help to promote your brand and make it more recognizable to a wider audience. Typically, our clients place their logo on the left chest of their jacket and larger on the back of their jacket. With these two logo placements, your brand is recognized from both sides and can always be seen. When you become a Limelight client, you’ll have a Limelight staff member dedicated to your team and will help you to create a design that properly expresses your team.
3. Use your team wear as a marketing tool
Wear your team gear to events, conferences, and other public gatherings to promote your brand. This will help to increase brand visibility and attract new customers. When you add additional pieces to your training wear such as hoodies, sweatpants, tees and tanks, your students will most likely wear these pieces outside of the studio, providing you with even more brand awareness in your local community! With Limelight’s no minimums on most of our collections, you’re able to offer multiple designs to your students and parents in your in-house store, which means more revenue and brand awareness for you!
4. Encourage employees to wear team wear
Encourage your employees to wear team wear on a regular basis. This will create a sense of unity among your team members and promote your brand to a wider audience. With Limelight’s easy design process, you can create a staff uniform and only order what you need. You can add the “Coach” title to their jackets and even go a step further and add their names to their jackets. This is a great way for parents to remember their children’s coaches name and for you to easily spot your staff when looking into the gym or studio.
5. Offer team wear to customers
Consider offering team wear to your customers as a promotional item or as part of a loyalty program. For example, offer a free scrunchie or small accessory with their first purchase. This will help to promote your brand and create a sense of community among your customers. You can even create specific pieces for your parents or other family members of your students. They can wear these pieces at competitions in support of their family or out and about which provides you with free advertising.
6. Use social media to showcase your team wear:
Use social media platforms like Instagram, TikTok, Twitter, and Facebook to showcase your team wear and promote your brand. This can include photos or video of your team wearing the gear, as well as customer photos or videos of themselves wearing the gear. If you have custom training wear, take some action shots of your students in their new gear to help promote it to your entire audience!
Overall, using team wear is a great way to elevate your brand and promote a sense of unity among your team members and customers. By investing in high-quality team wear and using it as a marketing tool, you can increase brand visibility and attract new customers to your business. Ready to get started on your team wear order? Contact us today!